{"id":232808,"date":"2024-11-22T18:59:13","date_gmt":"2024-11-22T17:59:13","guid":{"rendered":"https:\/\/todaycycling.com\/?p=232808"},"modified":"2024-11-22T18:59:17","modified_gmt":"2024-11-22T17:59:17","slug":"team-bahrain-victorious-recompensee-pour-sa-campagne-tour-of-your-life","status":"publish","type":"post","link":"https:\/\/todaycycling.com\/team-bahrain-victorious-recompensee-pour-sa-campagne-tour-of-your-life\/","title":{"rendered":"Team Bahrain Victorious r\u00e9compens\u00e9e pour sa campagne \u00ab\u00a0Tour of Your Life\u00a0\u00bb"},"content":{"rendered":"\n<p><strong>L&rsquo;\u00e9quipe Bahrain Victorious a \u00e9t\u00e9 r\u00e9compens\u00e9e pour sa campagne marketing \u00ab\u00a0Tour of Your Life\u00a0\u00bb, qui a permis \u00e0 un fan de suivre Matej Mohori\u010d pendant le Tour de France. Cette initiative, n\u00e9e d&rsquo;une collaboration entre l&rsquo;\u00e9quipe et plusieurs sponsors slov\u00e8nes, a offert une exp\u00e9rience unique au gagnant tout en renfor\u00e7ant la visibilit\u00e9 des marques partenaires. La campagne a g\u00e9n\u00e9r\u00e9 un contenu exclusif qui a attir\u00e9 un large public de passionn\u00e9s de cyclisme.<\/strong><\/p>\n\n\n\n<p><strong>Commenter et suivre en direct l\u2019actualit\u00e9 du cyclisme. D\u00e9couvrez le calendrier UCI WorldTour 2025 :\u00a0<\/strong><a href=\"https:\/\/todaycycling.com\/cyclisme-calendrier-world-tour-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cliquer ici<\/a><\/p>\n\n\n\n<p>La Team Bahrain Victorious a d\u00e9croch\u00e9 le <strong>SPORTO Rights Holder Award<\/strong> lors de la conf\u00e9rence SPORTO 2024 \u00e0 Portoro\u017e. Ce prix prestigieux distingue les organisations ayant excellemment soutenu leurs sponsors tout en atteignant leurs objectifs et en incarnant leur identit\u00e9. L\u2019\u00e9quipe a \u00e9t\u00e9 honor\u00e9e pour sa campagne innovante <em>\u00ab\u00a0Tour of Your Life\u00a0\u00bb<\/em>, con\u00e7ue en partenariat avec l\u2019agence Pristop.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une campagne unique pour une exp\u00e9rience inoubliable<\/h2>\n\n\n\n<p><em>\u00ab\u00a0Tour of Your Life\u00a0\u00bb<\/em> est n\u00e9e de la volont\u00e9 des sponsors slov\u00e8nes de l\u2019\u00e9quipe de s\u2019unir autour d\u2019une initiative marketing ambitieuse. L\u2019objectif : offrir \u00e0 un passionn\u00e9 de cyclisme une immersion compl\u00e8te dans le quotidien des coureurs professionnels. La campagne a mobilis\u00e9 des partenaires tels que Fructal, Panvita, MOL, Hervis et Union, renfor\u00e7ant leur visibilit\u00e9 \u00e0 travers une collaboration synergique.<\/p>\n\n\n\n<p>L\u2019exp\u00e9rience s\u2019est d\u00e9roul\u00e9e en plusieurs phases. Apr\u00e8s un teaser annon\u00e7ant la recherche d\u2019un assistant pour <a href=\"\/matej-mohoric\/\" target=\"_blank\" rel=\"noreferrer noopener\">Matej Mohoric<\/a> sur le Tour de France, les candidats devaient soumettre une vid\u00e9o pour d\u00e9montrer leur motivation. Un vote a ensuite d\u00e9sign\u00e9 le gagnant, qui a rejoint l\u2019\u00e9quipe \u00e0 Florence pour le Grand D\u00e9part.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une immersion au c\u0153ur du cyclisme professionnel<\/h2>\n\n\n\n<p>Aux c\u00f4t\u00e9s de Matej Mohori\u010d, le vainqueur a d\u00e9couvert les coulisses du Tour de France, participant aux pr\u00e9paratifs, b\u00e9n\u00e9ficiant du soutien des experts de l\u2019\u00e9quipe et partageant des moments inoubliables avec les coureurs. Cette exp\u00e9rience a g\u00e9n\u00e9r\u00e9 des contenus exclusifs et captivants pour les fans, tout en impliquant un partenaire m\u00e9dia sans droits de diffusion, attirant un large public.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une reconnaissance m\u00e9rit\u00e9e<\/h2>\n\n\n\n<p>Avec <em>\u00ab\u00a0Tour of Your Life\u00a0\u00bb<\/em>, Team Bahrain Victorious a repouss\u00e9 les limites de l\u2019engagement des sponsors et des fans, cr\u00e9ant un mod\u00e8le de collaboration et de storytelling dans le monde du sport. Une victoire autant pour l\u2019\u00e9quipe que pour les passionn\u00e9s de cyclisme<\/p>\n\n\n\n<p>Pour suivre toutes les actualit\u00e9s du cyclisme et ne rien manquer de l\u2019actualit\u00e9 de <strong>Matej Mohoric<\/strong> et de l&rsquo;\u00e9quipe <strong>Bahrain &#8211; Victorious<\/strong>, rejoignez notre communaut\u00e9 sur Todaycycling.\u00a0<a href=\"https:\/\/todaycycling.com\/actualite-cycliste\/\">Cliquez ici<\/a>\u00a0pour vous abonner \u00e0 notre newsletter et recevoir les derni\u00e8res informations directement dans votre bo\u00eete mail.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;\u00e9quipe Bahrain Victorious a \u00e9t\u00e9 r\u00e9compens\u00e9e pour sa campagne marketing \u00ab\u00a0Tour of Your Life\u00a0\u00bb, qui a permis \u00e0 un fan de suivre Matej Mohori\u010d pendant le Tour de France. Cette initiative, n\u00e9e d&rsquo;une collaboration entre l&rsquo;\u00e9quipe et plusieurs sponsors slov\u00e8nes, a offert une exp\u00e9rience unique au gagnant tout en renfor\u00e7ant la visibilit\u00e9 des marques partenaires. [&hellip;]<\/p>\n","protected":false},"author":220,"featured_media":232815,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[981],"tags":[31498,31380,34987],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Team Bahrain Victorious r\u00e9compens\u00e9e pour sa campagne &quot;Tour of Your Life&quot;<\/title>\n<meta name=\"description\" content=\"L&#039;\u00e9quipe Bahrain Victorious a \u00e9t\u00e9 r\u00e9compens\u00e9e pour sa campagne marketing &quot;Tour of Your Life&quot;, qui a permis \u00e0 un fan de suivre Matej Mohori\u010d pendant le\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/todaycycling.com\/team-bahrain-victorious-recompensee-pour-sa-campagne-tour-of-your-life\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Team Bahrain Victorious r\u00e9compens\u00e9e pour sa campagne &quot;Tour of Your Life&quot;\" \/>\n<meta property=\"og:description\" content=\"L&#039;\u00e9quipe Bahrain Victorious a \u00e9t\u00e9 r\u00e9compens\u00e9e pour sa campagne marketing &quot;Tour of Your Life&quot;, qui a permis \u00e0 un fan de suivre Matej Mohori\u010d pendant le\" \/>\n<meta property=\"og:url\" content=\"https:\/\/todaycycling.com\/team-bahrain-victorious-recompensee-pour-sa-campagne-tour-of-your-life\/\" \/>\n<meta property=\"og:site_name\" content=\"TodayCycling\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/todaycycling\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-22T17:59:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-22T17:59:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/todaycycling.com\/wp-content\/uploads\/2024\/11\/team-bahrain-victorious-recompensee-pour-sa-campagne-tour-of-your-life-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1844\" \/>\n\t<meta property=\"og:image:height\" content=\"1212\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"La r\u00e9daction\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@todaycyclingfr\" \/>\n<meta name=\"twitter:site\" content=\"@todaycyclingfr\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/todaycycling.com\/team-bahrain-victorious-recompensee-pour-sa-campagne-tour-of-your-life\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/todaycycling.com\/team-bahrain-victorious-recompensee-pour-sa-campagne-tour-of-your-life\/\"},\"author\":{\"name\":\"La r\u00e9daction\",\"@id\":\"https:\/\/todaycycling.com\/#\/schema\/person\/d1086602d0b3100c08ce76c952c5c618\"},\"headline\":\"Team Bahrain Victorious r\u00e9compens\u00e9e pour sa campagne \u00ab\u00a0Tour of Your Life\u00a0\u00bb\",\"datePublished\":\"2024-11-22T17:59:13+00:00\",\"dateModified\":\"2024-11-22T17:59:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/todaycycling.com\/team-bahrain-victorious-recompensee-pour-sa-campagne-tour-of-your-life\/\"},\"wordCount\":489,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/todaycycling.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/todaycycling.com\/team-bahrain-victorious-recompensee-pour-sa-campagne-tour-of-your-life\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/todaycycling.com\/wp-content\/uploads\/2024\/11\/team-bahrain-victorious-recompensee-pour-sa-campagne-tour-of-your-life-1.jpg\",\"keywords\":[\"2024\",\"Bahrain - 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